FitSpan
FitSpanFROM DAVID BERGER & ANDY BAXTER

An invitation to our franchise partners

Dear franchise partner,

We invite you to get to know FitSpan and explore a partnership with us. We created FitSpan around a simple purpose: helping people build the strength, stamina and confidence to keep doing what they love.

You understand that a successful introduction begins with the right fit. We are looking for owners who care about their communities, enjoy leading people and are ready to build a business within our system. We would value your help in finding them.

This is a ground floor opportunity. As you review our approach, equipment and support, you will see the exclusive benefits available to eligible early franchisees. We will work with you personally, answer your questions and establish clear referral and commission terms before you introduce a client.

Explore the modules at your own pace, then tell us about your practice and the people you serve. We look forward to building a thoughtful, lasting relationship with you.

We look forward to getting to know you.

Warmly,

David BergerFounder
Andy BaxterChief Fitness Officer
Explore FitSpan with us ↗
FITSPAN BROKER PARTNERS

A distinctive opportunity.
A valued partnership.

Review the complete FitSpan story, explore the support behind the studio, and guide your clients through a clear discovery experience.

OUR BROKER PROMISE

Market-leading commission.
Clear terms. Personal support.

We are committed to rewarding approved broker referrals with a market-leading commission. We will agree your commission rate and payment terms in writing before you introduce a client.

Commission eligibility, candidate registration, prior introductions, payment triggers and any network arrangements are governed by your signed broker agreement. Creating a link does not execute that agreement or guarantee payment.

1 · Review FitSpan

Explore every module below without completing a candidate application.

2 · Establish your partnership

Create your broker profile and arrange written commission and referral terms with FitSpan.

3 · Share your personal link

Copy your link and client introduction. Registered contacts carry your referral code to the FitSpan team.

4 · Support discovery

Your client saves their own answers. FitSpan coordinates next steps and confirms referral eligibility with you.

BROKER REVIEW ROOM

The complete discovery story.

Review all five modules and the member, staff and owner perspectives. No candidate questionnaire is required to explore this room.

5:16Transcript ↓
Chapters & full transcript

A ground floor opportunity

Welcome to FitSpan franchise discovery. This is a ground floor opportunity to build a local business around functional fitness and longevity. Over five modules, you will explore the concept, the member experience, the marketing system, your team, and the practical work of opening. We will also learn about your goals and readiness. You do not need to decide today. Your job is to understand the opportunity, ask useful questions, and assess whether the system fits the business you want to lead. Start with the story behind the brand.

The story behind FitSpan

David Berger sold his company at forty-five. Instead of feeling celebratory, he felt the effects of stress, lost sleep, and neglected health. He changed his diet, worked with health professionals, and found the motivation of group fitness. Then a shoulder injury interrupted that progress and eventually led to surgery. He wanted to preserve the energy and community of a class while finding a different approach to training. He met Andy Baxter, whose work in medical exercise and water resistance opened a new possibility.

Born on a mountain

David traveled to Oregon, trained in Andy’s studio, and joined him on a hike up Mount Ashland. That hike marked the beginning of FitSpan. The central idea is straightforward: strength should help people participate in the activities they value. Travel, hiking, time with family, and everyday independence are all part of that conversation. For an owner, the mission becomes practical. Your team needs to understand the person walking through the door, make the experience welcoming, and deliver the program consistently.

Who the studio is designed to serve

FitSpan serves three core member groups. The active late-career professional, typically forty-five to sixty-five, values an efficient routine that supports work, family, and travel. The health-conscious retiree values confidence, community, and independence. The previously active person returning after injury may be seeking a less intimidating environment and a carefully coached experience. These are personas for understanding needs, not a promise that every person is suitable for every exercise. The owner’s task is to build a respectful experience and ensure the team follows appropriate screening and coaching procedures.

The studio model

FitSpan’s model brings water resistance into a thirty-minute coached circuit. Members train in teams of eight, with new starts every ten minutes. The staggered format is intended to provide scheduling flexibility while making thoughtful use of the studio. The FitSpan Score introduces a one-to-one conversation, and later check-ins create opportunities to discuss progress. These design choices need disciplined execution. Staff coverage, arrivals, coaching, transitions, and follow-up must work together. A distinctive concept is the beginning; consistent local delivery is what the franchisee must build.

Early-owner opportunities

Early franchisees can access an early-adopter franchise fee of thirty-nine thousand dollars, compared with the standard forty-five thousand dollar fee, and a ten thousand dollar corporate investment in grand-opening marketing. Early-owner benefits also include additional on-site training, local partnership support, and territory opportunities. Additional-unit fees step down to thirty-four thousand, twenty-nine thousand, twenty-four thousand, and nineteen thousand dollars for the second, third, fourth, and fifth or later units. These benefits depend on current availability and written terms. Territory rights and future-unit commitments must be examined in the actual documents.

Readiness and cultural fit

FitSpan’s preliminary financial criteria include one hundred thousand to one hundred fifty thousand dollars in liquid assets, a credit score of at least six hundred ninety, and net worth of at least three hundred thousand dollars. These are screening criteria, not the full investment or financing approval. FitSpan also looks for a passion for health, willingness to follow a system, service orientation, and commitment to learning. A background check is part of the separate qualifying process. Do not enter sensitive identity documents here. This module asks only for your initial goals, market, and readiness information.

Your path from here

Your discovery journey has five modules. Module one introduces the opportunity and your initial application. Module two explains the equipment and the studio experience. Module three explores branding and marketing. Module four covers people, training and support. Module five connects your market, location, design and financing plan. After these modules, you continue with the FitSpan team through qualification, disclosure, orientation and a mutual decision. Each step gives you a clearer picture of the business and your responsibilities. Submit the questionnaire below to save your information and open module two. Your answers help us focus the next conversation on your ambitions, proposed market and role as an owner.

AFTER YOUR FIRST MODULE VIDEO

Let’s get to know you.

Share your contact details so we can discuss a broker partnership and support your introductions.

Discuss your broker agreement ↗

Your client introduction

Create your profile to generate a personal referral link and a ready-to-share introduction.

Preview the separate franchisee journey ↗

EXCLUSIVE FITSPAN EQUIPMENT

Six stations.
A distinctive experience.

Explore the six pieces of equipment in the FitSpan circuit. Select a station to see its movement in action.

PRESS

Coordinate a squat and press to engage the legs, glutes and shoulders.

Original FitSpan demonstration. Equipment orientation and practical coaching are part of staff training.

Open video ↗
THE SCIENCE BEHIND THE FITSPAN PROTOCOL

One body. Six stations.
Thirty purposeful minutes.

No-impact, full-body, concentric-focused training combines aerobic conditioning, resistance work and power training in one coached circuit.

Aerobic

Continuous movement asks the heart and lungs to supply working muscles. Consistent pace intervals build a foundation for sustained effort.

Resistance

Muscles work against water resistance through pushing, pulling, climbing and lifting patterns. Concentric work emphasizes the shortening phase of a muscle contraction.

Power

Brief, purposeful accelerations combine force and speed. The sprint intervals add a power focus while coaches reinforce controlled form.

Intensity without running or jumping

The equipment circuit avoids landing impact and uses smooth, water-resisted movements. Effort is scaled to the member, with form and control guiding both the consistent-pace work and the sprints.

AT EACH PIECE OF EQUIPMENT

Find your rhythm. Add your power. Repeat.

Round 1
45 sec
Consistent pace15 sec
Sprint
Round 2
45 sec
Consistent pace15 sec
Sprint
Round 3
45 sec
Consistent pace15 sec
Sprint
Round 4
45 sec
Consistent pace15 sec
Sprint

4 × (45 + 15 seconds) = 4 minutes of equipment work, then 1 minute to connect and transition.

6 stations × 5 minutes = 30 minutes

The final social minute closes the circuit with a group connection and reset.

Every station adds a different movement pattern.

At each station, the 45-second effort develops rhythm and sustained output; the 15-second sprint asks for a controlled increase in effort. Four rounds create repeated opportunities to practice both.

PRESS

Legs, glutes & shoulders

A coordinated squat-and-press pattern combines lower-body drive with an upper-body push.

CLIMB

Core, glutes & thighs

Opposite-side arm and leg movement brings rhythm, coordination and sustained whole-body effort.

ROW

Back, arms & coordinated drive

A smooth rowing action links leg drive, trunk control and pulling through repeated strokes.

CRANK

Arms & core

Rotating arm movements challenge upper-body endurance, with a change of direction adding coordination.

LIFT

Arms, legs & core

A coordinated lifting pattern connects the major muscle groups used to move and raise everyday objects.

ERG

Core, back & arms

Paired pulling movements link the upper body and trunk through a rhythmic ski-style action.

See the protocol in motion.

Patented water resistance technology

See the resistance system at the heart of the FitSpan equipment.

Open video

Explore further: FitSpan’s workout and movement patterns · NIH: aerobic, muscle-strengthening and balance activity

TRAINING & SUPPORT

You bring the leadership.
We bring the system.

From selecting a site to preparing your team and running the studio, FitSpan provides structured resources, practical training and ongoing support.

Before opening

Recruitment materials and interview scorecards. Site-selection and lease-negotiation assistance. Studio design, procurement and construction-management resources. Business-planning guidance and lender introductions.

Prepare your team

Online and in-person training for Member Relations Leads and coaches. Equipment and protocol practice, member conversations, software workflows and coordinated handoffs. Opening rehearsals bring the full experience together.

Launch your studio

Brand assets, customizable Canva materials, local partnership guidance and marketing support. Early franchisees receive additional on-site training and corporate grand-opening marketing support under their written terms.

Keep improving

Operating manuals, web presentations, corporate updates and franchisee learning. Ongoing education and quarterly recertification help maintain standards. Owners translate that support into daily coaching and accountability.

A look at your training resources

These representative covers illustrate some of the training manuals available to franchisees and their teams. They are examples of our training resources, not a complete library. Full materials are provided through franchisee onboarding.

Operations Manual original cover page
REPRESENTATIVE TRAINING MANUAL

Operations Manual

A practical system for running the studio.

Connects brand standards with daily execution: administration, membership records, sales operations, workout management, local marketing, cleaning and equipment maintenance.

Explore the scope
  • Opening, closing and studio presentation
  • Team onboarding, certification and ongoing education
  • Financial and membership administration
  • Equipment checks, maintenance and incident procedures
Sales Training Manual original cover page
REPRESENTATIVE TRAINING MANUAL

Sales Training Manual

A consistent approach to member relationships.

Equips the team to explain the experience, understand different member needs, answer questions and maintain a thoughtful follow-up process from the first inquiry through ongoing membership.

Explore the scope
  • Conversation frameworks and member personas
  • Introductory visits and the FitSpan Score
  • Objection handling and pricing guardrails
  • Founding-member strategy, partners and retention
Coach Training Manual original cover page
REPRESENTATIVE TRAINING MANUAL

Coach Training Manual

Clear standards for delivering the protocol.

Gives coaches a structured guide to preparing and delivering the circuit, coordinating transitions, introducing stations, cueing movements and adapting the experience within defined safety procedures.

Explore the scope
  • Thirty-minute circuit and class flow
  • Station setup and coaching techniques
  • Cueing, corrections and member communication
  • Safety, modifications and team engagement

Practice the complete member journey

The studio opening playbook brings coaches and Member Relations Leads together for brand and equipment orientation, member-journey training, role-play and full rehearsals with invited guests. Owners observe handoffs, capture feedback and practice fixes before opening. Training dates and delivery are tailored to the studio’s opening plan.

References your team can use every day

Studio sales-process guidance covers inquiry handling, introductory visits, follow-up and nurture. The Team FAQ supports consistent answers about the local studio. Quick-reference guidance covers Mindbody reporting, lead and KPI tracking, purchase links, scheduling and member communications.

Training includes demonstrated proficiency in the FitSpan methodology and equipment, with current CPR/AED certification. Specific service scope, costs and responsibilities are defined in your current FDD, agreements and opening plan.

YOUR NEXT CONVERSATION

Let’s explore what’s next.

Questions about ownership or partnering with FitSpan? Connect with our franchise team at any point in your discovery.

LET’S TALK ABOUT OWNERSHIP

Your questions. A real conversation.

Connect with a FitSpan franchise representative at any stage. Tell us what you’d like to explore.

By submitting, you ask FitSpan to contact you about your franchise inquiry.

You can also email dave@fitspanstudios.com.